The Jim Luce Stewardship Report concept was announced at Jim Luce's 50th birthday party in July 2009. The Report went on-line April 15, 2010, underwritten by Luce Publications. One year later, established as the premier Web-based record on all things good, and read in over 110 countries around the world, The Report was given to The James Jay Dudley Luce Foundation.
Covering Faces, Issues, World Affairs, Life Style, the Arts, and Video, the portal‟s mission is to engage the world to improve it. It is about bettering ourselves so that we can do more to better humanity. It is accepting the responsibility we have as human beings -- Buddhist, Christian, Muslim, Jewish, Hindu, Humanist, or None of the Above -- to actively help better the world.
The Stewardship Report is the primary communications tool of the J. Luce Foundation and includes profiles, social diary, business, children, conflict resolution, connectivity, education, environment, eyewitness, health, viewpoint, politics, United Nations, news and views from Africa, the Americas, Asia-Pacific, Europe, Mid-East, South Asia, Developing World, as well as Artists, Cultural, Dance, Film, Fine Arts, Literature, Music, Museums, Theater, Photography, and the Performing Arts. The most-read section is The Luce Index™
The Jim Luce Stewardship Report Index™ ("The Luce Index™) ranks thought leaders and global citizens on ten confidential criteria which collectively indicate the individual's ability to create positive social change. The theme of The Stewardship Report is Connecting Goodness, and the Luce Index™ ranks leaders in their ability to do so. The Luce Index™ scores are updated frequently and may be used for public use with attribution to The Luce Index™. More than 300 thought leaders and global citizens are already ranked (and written about).